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Italian Wine Label

The next Shiraz varietal wines for Australia
Darby Higgs

Shiraz is the dominant red winegrape variety in Australia. It is the key component of Grange, the flagship Australian wine label. At the other end of the scale it makes up the bulk of the cheap and cheerful red wines in the everyday bottled brands such as Jacobs Creek, Oxford Landing and yellowtail.

But Shiraz has not always held such a hold over the market. Until the mid nineties Cabernet Sauvignon was regarded as the superior variety and this was reflected in the prices paid at the cellar door. But the demand for exports has been mainly for Australian Shiraz and Cabernet has lost ground in the battle for consumer preference in Australia as well.

Shiraz's reign at the top of the tree real...
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